Felicity movie ratings

[mayergirl]

I recommend that we all write AG and the WB to tell them just how much we enjoyed the movie. That way they'll know that their numbers didn't really mean anything. I'm going to go do it now [img]smile.gif[/img]

[Skittl1321]

Originally posted by balletmom:
[QB]
The ratings quoted were based on total viewers ages 18-49, which would include adult males and females - not AG's target group. The ratings/share that AG would be interested in are girls ages 18 and under. So, in another words, if every girl the age of 13 or so and younger was watching the Felicity movie it demonstrates target saturation - great not only for AG but also any other companies targeting this particular demographic.

<font size="2" face="Verdana, Helvetica, sans-serif">I'm not trying to be argumentative, just bored. I wanted to point out that you make an excellent point about ratings BUT they didn't just compare the ratings to the other shows in the time period, they compared them to the ratings of the previous AG movie. One would assume (although this might not be true) that the ratings of the two movies they compare were among the same demographic. It would be pretty sneaky to say that the Felicity ratings were, say 6% (of age 18-49) but Samantha movie ratings were 72% (of age 5-9), and I assume (once again) that since the point of this article wasn't to mislead, the rating comparision of Felicity and Samantha were the same demographic (even if 18-49 is a silly one to look at for these movies) and that Felicity was lower.

Of course, the example I gave is exactly why you shouldn't blindly follow statistics.

[lscogbill]

[/QUOTE]I'm not trying to be argumentative, just bored. I wanted to point out that you make an excellent point about ratings BUT they didn't just compare the ratings to the other shows in the time period, they compared them to the ratings of the previous AG movie. One would assume (although this might not be true) that the ratings of the two movies they compare were among the same demographic. It would be pretty sneaky to say that the Felicity ratings were, say 6% (of age 18-49) but Samantha movie ratings were 72% (of age 5-9), and I assume (once again) that since the point of this article wasn't to mislead, the rating comparision of Felicity and Samantha were the same demographic (even if 18-49 is a silly one to look at for these movies) and that Felicity was lower.

Of course, the example I gave is exactly why you shouldn't blindly follow statistics.[/QB][/QUOTE]

It's true that generally speaking, one could compare this year's numbers and last year's numbers and get the results that Samantha outperformed Felicity. But again, those numbers are adults. Maybe last year more moms and dads watched with their kids. I haven't seen the full Nielsens yet, so I don't know the numbers on girls under 18 for this year or last year. The real value for AG will come on how many DVDs they sell and how much of an increase in Felicity-related items there is between now and Dec. 24.

I can give you a good example on ratings. There are very, very few people who watch golf. Yet one can turn on the TV almost any weekend and watch golf, and there is an entire golf channel. Why? because the people who ARE watching golf are men ages 18-49, whose per-capita income is above the national average - mainly c-level executives and upper management - who have a large amount of disposable income on their hands and like for you to know they're successful. If you watch the commercials during a golf game, you'll find luxury brands advertised.

[Molly-Felicity]

I really think the fact that Samantha's movie was aired during a holiday made a big difference. As several people have already pointed out, Felicity's movie was aired on a school night. I know that very few of my daughter's friends were allowed to watch it that night.

My daughter and I have also discussed how the whole event of Felicity's movie seemed to be less festive than Samantha's. We think part of the reason for that is not being aired during a holiday. It may have also seemed more exciting because it was the first AG movie.

[rachie421]

I can give you a good example on ratings. There are very, very few people who watch golf. Yet one can turn on the TV almost any weekend and watch golf, and there is an entire golf channel. Why? because the people who ARE watching golf are men ages 18-49, whose per-capita income is above the national average - mainly c-level executives and upper management - who have a large amount of disposable income on their hands and like for you to know they're successful. If you watch the commercials during a golf game, you'll find luxury brands advertised.

<font size="2" face="Verdana, Helvetica, sans-serif">LOL. Ok, now I think that is probably a little bit of generalizing too. My dad is one of those men who watches golf. But then, you could probably set him in front of some unheard of South American sport and he would eventually get into it. Its so funny because he admits its boring. He always tapes it and goes back to watch the parts he wants to see.

Now as for the money, well, my family may belong to the quote-unquote "upper middle class" but I assure you, my dad is no CEO. He's actually blue collar and my ma is a nurse. So while I know there is some truth to what you are saying, that itself was a bit of over generalzing [img]wink.gif[/img] And I know my outdoorsy, hardworking dad would be insulted if anyone assumed he was a white collar, WASPy guy trying to show off his 'wealth'. Even if he does love golf, LOL

PS~To those who dont know:
White
Anglo
Saxon
Protestant [img]wink.gif[/img]

<font color="#051E50" size="1">[ December 02, 2005 11:24 PM: Message edited by: *shortie* ]</font>

[dolllover]

I personally liked Felicity's movie a little more than Samantha's.

[amandajg]

I think they made a mistake by showing it on a school night. Friday or Saturday night after Thanksgiving would have made more sense, I think.

[rachie421]

I agree that was really stupid on their part. Granted, if I had been part of the target age audience, I still would have been able to watch it no problem as my whole family is a bunch of night owls. But I realize that for most that is not true. 10pm is pushing it for most families with kids still in elementry school. They were probably afraid to do it after Turkey Day because then people might assume it was a more Holiday themed movie like Samantha's had been. But if thats the case, then why not air it the Fri/Sat before Thanksgiving? It doesnt take a genius to figure this out, LOL

[OSusannah]

[quote]Originally posted by Skittl1321:

Sure everyone on this board would tune in to see "Susannah: An American Girl"

<font size="2" face="Verdana, Helvetica, sans-serif">Awww, shucks... [img]redface.gif[/img] [img]wink.gif[/img]